Sorry for any Inconvenience but their has been a problem with the schools sever, which has resulted in me losing some of my work. The sever providers are unsure what date my work will return however in the meantime I will keep you updated with my current situation.
Thanks
Thursday, 6 December 2012
Thursday, 8 November 2012
Film Synopisis
Three students go into a abandoned park to film a school project on a masked man, who is a myth towards the locals. But sometimes trying to find out the truth can have major consequences.
Music Choices
Below is my groups chosen music soundtrack to our trailer, which is the Saw soundtrack. We chosen this track, as we thought the slow build up would really mold well within our trailer. Then the drop in which we have ideas that we can include fast running shots. The soundtrack as a whole is mysterious and spooky and that is what we want are trailer to accomplish. In conclusion we felt that this sound was solely reflective of the genre and would be perfect to insert in our trailer.
Actor and Props List
Below is the actor list, for the production of my trailer:
Trevor Strong: Student 1
Kevin Browne: Student 2
Ryan Cuckson (Masked Man) / Student 3
Trevor Strong: Student 1
Kevin Browne: Student 2
Ryan Cuckson (Masked Man) / Student 3
Trevor Strong
Kevin Browne
Ryan Cuckson
Props List
- Hand Held Camera
- Black Hoodie/ Jacket
- Black Trousers
- Mask
- Hand Held Camera
- Black Hoodie/ Jacket
- Black Trousers
- Mask
Storyboards
Below is an image of my storyboard sheet, in which I have filled in however you may not be able to see what is written due to the quality of the camera therefore I will write in text below what I have written.
Edit/Length of Shot Shot No./Type of Shot/Camera Movement Dialogue - Sound
Green Reel N/A N/A
Film Institution:
Lionsgate- 3 Seconds N/A Non - Diegetic
Graphic Caption - 3 Seconds N/A N/A
4 Seconds Close-up "So we packed"
"Yep"
"Come on let's go,
Cookie, Hey are catch"
Graphic Caption - 5 Seconds N/A N/A
Graphic Caption - 4 Seconds N/A N/A
10 Seconds Panning Shot Non-Diegetic
Graphic Caption N/A N/A
3 Seconds Fade In/Fade Out Non-Diegetic
18 Seconds Medium Shot, Zoom In, High Angle Non-Diegetic
The Mask - Graphic Caption - 5 Seconds N/A N/A
Coming This Halloween
Graphic Caption
5 Seconds
Billing Block
Graphic Caption
5 Seconds
Monday, 29 October 2012
Questionnaire Results
Below are my questionnaire results which I have gathered from participants answering my questionnaire.
Conclusion
Here I will not be concluding my questionnaire results to determine what my findings are.
Firstly as you can see most of my gender is male, so firstly I will be basing my film trailers and poster towards a male audience rather than female. From my second set of results, most 50% of my target audience is between the 14-20, however another 40% of my results of between the ages of 21-30. So I will be targeting my promotion campaign between the ages of 14-30. My results also state that 60% of my target audiences watch 3-4 films per month, that averages out at 1 movie per week which means my target audience are regular movie viewers. This means that I will have to make my campaign effective and attractable in order to attract my target audience. 60% of my target audience watch a horror film, this is good for me as my film trailer I am creating is horror. So I will have to make my posters and trailer have impact in order to attract this audience, so they will come to watch my film. Further more 60% of the participants feel trailers appeal more to them than poster etc. This will impact me as I will spend more time perfecting my trailer as my results show that a trailer influences my target audience to watch a film rather than other forms of advertising. In addition my results show that 90% of my target audience watch films on DVD, this may influence me to advertise my film on DVD as this will persuade more people to watch my film rather than other methods. My questionnaire then goes on to ask participants, would a trailer influence you to watch a film ?, and would a poster influence you to watch a film ?, the result for the first question was 90% for yes they would be influenced by a trailer. This means that I will have to make my trailer effective, scary, and have impact on the target audience, as this is the main source to gather audiences in to watch my film. The second question received 70% for yes, this again means that my target audience feel that posters and trailers has a influence on them to watch a movie. This will inorder me to create a poster and trailer of high professional quality in order to promote and sell the film as best it can, which could mean teaser posters, and a quality professional trailer which gives a little of the story but enough so that audiences know what it happening. The final three questions of my questionnaire consisted of do you buy music magainzes ?, 60% answered no, and 40% answered yes. This means that most of my target audience do no film magazine therefore may not see my film being promoted or advertised, however 40% said yes, so I will create a film magazine which is effective and attractable and unique as, this would help attract mroe people to buy the edition of a magazine that is headlinig my film. I broke off, the last question, if participants answered yes, they were asked, Which film magazines do you buy ?, in which 60% revealed other, this will enable me to research other music magazines to see what is the best magazine to use when advertising a horror film. The last question was for participants who replied no, the question was, Why dont you buy film magazines ?, the results was 40% replied other, and 30% both replied they have no interest or cost was a factor, this will enable me now to make my film magazine look interesting and attractive in order to appeal to these people, and to maybe neogatiate a price with the film magazine in order to make it cheaper for other audiences, as this may increase sales therefore more people reading the magazine about my film in which it is promoting.
Conclusion
Here I will not be concluding my questionnaire results to determine what my findings are.
Firstly as you can see most of my gender is male, so firstly I will be basing my film trailers and poster towards a male audience rather than female. From my second set of results, most 50% of my target audience is between the 14-20, however another 40% of my results of between the ages of 21-30. So I will be targeting my promotion campaign between the ages of 14-30. My results also state that 60% of my target audiences watch 3-4 films per month, that averages out at 1 movie per week which means my target audience are regular movie viewers. This means that I will have to make my campaign effective and attractable in order to attract my target audience. 60% of my target audience watch a horror film, this is good for me as my film trailer I am creating is horror. So I will have to make my posters and trailer have impact in order to attract this audience, so they will come to watch my film. Further more 60% of the participants feel trailers appeal more to them than poster etc. This will impact me as I will spend more time perfecting my trailer as my results show that a trailer influences my target audience to watch a film rather than other forms of advertising. In addition my results show that 90% of my target audience watch films on DVD, this may influence me to advertise my film on DVD as this will persuade more people to watch my film rather than other methods. My questionnaire then goes on to ask participants, would a trailer influence you to watch a film ?, and would a poster influence you to watch a film ?, the result for the first question was 90% for yes they would be influenced by a trailer. This means that I will have to make my trailer effective, scary, and have impact on the target audience, as this is the main source to gather audiences in to watch my film. The second question received 70% for yes, this again means that my target audience feel that posters and trailers has a influence on them to watch a movie. This will inorder me to create a poster and trailer of high professional quality in order to promote and sell the film as best it can, which could mean teaser posters, and a quality professional trailer which gives a little of the story but enough so that audiences know what it happening. The final three questions of my questionnaire consisted of do you buy music magainzes ?, 60% answered no, and 40% answered yes. This means that most of my target audience do no film magazine therefore may not see my film being promoted or advertised, however 40% said yes, so I will create a film magazine which is effective and attractable and unique as, this would help attract mroe people to buy the edition of a magazine that is headlinig my film. I broke off, the last question, if participants answered yes, they were asked, Which film magazines do you buy ?, in which 60% revealed other, this will enable me to research other music magazines to see what is the best magazine to use when advertising a horror film. The last question was for participants who replied no, the question was, Why dont you buy film magazines ?, the results was 40% replied other, and 30% both replied they have no interest or cost was a factor, this will enable me now to make my film magazine look interesting and attractive in order to appeal to these people, and to maybe neogatiate a price with the film magazine in order to make it cheaper for other audiences, as this may increase sales therefore more people reading the magazine about my film in which it is promoting.
Facebook Screen Shot
Below is a facebook screen shot of my questionnaire, this is in order to gather more responses for this questionnaire in order to help me with my research.
Questionnaire
Please take a few minutes to answer my questionnaire, created to help my research and planning for my A2 Media Studies coursework.
Click Here to view questionnaire
Click Here to view questionnaire
Analysis of Campaign in Selected Genre
Paranormal Activity 4 Promotional Campaign
As my genre is horror, I have decided to analysis the Paranormal Activity franchise campaign. I will be analysing the posters, trailers and any other marketing techniques used. This will benefit me when, I am creating my trailers and posters as I may be able to incorporate some techniques used in this campaign to my own. There are 3 films already within the franchise, and a fourth being released only a few weeks away.
Posters
The Paranormal Activity Campaigns posters all follow the same style or theme, as they show ether a tag line or quote at the top of the page in order to express to readers about the content of the film. The style of the posters are very basic, they have a black background and consists of the main image being central to the poster. However the image consists of a CCTV image of a bedroom or a character. This is in order to give audiences a sneak peak of what could in tail within the film, and gives the poster enigma towards audiences which therefore could persuade audiences to go see the film. The title of the movie is placed below the main image, in the typical textual font which stands out towards audiences as they know that this is a paranormal activity film. These posters act as a teaser for audiences as the reveal very little of the film, however it gives the public knowledge about a new paranormal activity film. All poster of the Paranormal Activity campaign all follow the same house style and theme.
As you can see I have displayed paranormal activity trailer 4 and 2, I have done this in order to show, how all the trailers follow the same style in terms of using hand held devices to video most parts of the footage. This has been done in order to create a buzz and a unique atmosphere towards the trailers, as the first film was made for a mere $15,000 this campaign prides itself in simplicity therefore always using hand held camera scenes to make the trailer unique and appeal to audiences. Most scenes are filmed in night vision to create suspense and make it creepy and uncountable for audiences. As many hardcore horror fans will not have seen I hand held camera trailer since the Blair With Project. Each trailer consistently features quick fast actions, and non digectic sound this is in order to make each shot snappy and effective towards audiences which creates enigma. And leaves a stain on audiences mind, making them want more of the film.
Viral Marketing
This is where Paranormal Activity the franchise was most effective during the whole of the marketing campaign, as this was there sole focus. The first paranormal activity films relied solely on word of mouth, twitter and facebook and other viral sites.
Their main focus was on social networks, like twitter. They encouraged the people who have seen it (during it’s limited release) to “Tweet Their Screams,” basically to write reviews. Almost all of the reviews were good and only 140 characters long, which doesn’t leave room for much criticism, which lead to the larger limited release, mainly focused on college towns.
After Paramount saw the success in those few towns, they knew they had to get this film out on a larger scale. They allowed users to “demand” the film in their town, giving us (the users) the power to decide where this film will play next. In the mean time, Paramount said if they react 1 million “demands” they would release it nationally. Eventually it did. “Paranormal Activity” has been on the trending topics of twitter for a few weeks now, which states how well the viral marketing campaign is doing.
The twitter and facebook campaigns regularly update fans about the latest news and instalments of the franchise. And are used effectively as they are regularly posting up pictures and linking fans to the latest trailers of the film. Which creates an extra buzz and hype about the franchise.
As my genre is horror, I have decided to analysis the Paranormal Activity franchise campaign. I will be analysing the posters, trailers and any other marketing techniques used. This will benefit me when, I am creating my trailers and posters as I may be able to incorporate some techniques used in this campaign to my own. There are 3 films already within the franchise, and a fourth being released only a few weeks away.
Posters
The Paranormal Activity Campaigns posters all follow the same style or theme, as they show ether a tag line or quote at the top of the page in order to express to readers about the content of the film. The style of the posters are very basic, they have a black background and consists of the main image being central to the poster. However the image consists of a CCTV image of a bedroom or a character. This is in order to give audiences a sneak peak of what could in tail within the film, and gives the poster enigma towards audiences which therefore could persuade audiences to go see the film. The title of the movie is placed below the main image, in the typical textual font which stands out towards audiences as they know that this is a paranormal activity film. These posters act as a teaser for audiences as the reveal very little of the film, however it gives the public knowledge about a new paranormal activity film. All poster of the Paranormal Activity campaign all follow the same house style and theme.
As you can see, above are Paranormal Activity 4 and 3 posters above. They both follow the same house style, this keeps the franchise consistent and unique as target audiences and fans know what Paranormal Activity posters look like.
Trailers
As you can see I have displayed paranormal activity trailer 4 and 2, I have done this in order to show, how all the trailers follow the same style in terms of using hand held devices to video most parts of the footage. This has been done in order to create a buzz and a unique atmosphere towards the trailers, as the first film was made for a mere $15,000 this campaign prides itself in simplicity therefore always using hand held camera scenes to make the trailer unique and appeal to audiences. Most scenes are filmed in night vision to create suspense and make it creepy and uncountable for audiences. As many hardcore horror fans will not have seen I hand held camera trailer since the Blair With Project. Each trailer consistently features quick fast actions, and non digectic sound this is in order to make each shot snappy and effective towards audiences which creates enigma. And leaves a stain on audiences mind, making them want more of the film.
Viral Marketing
This is where Paranormal Activity the franchise was most effective during the whole of the marketing campaign, as this was there sole focus. The first paranormal activity films relied solely on word of mouth, twitter and facebook and other viral sites.
Their main focus was on social networks, like twitter. They encouraged the people who have seen it (during it’s limited release) to “Tweet Their Screams,” basically to write reviews. Almost all of the reviews were good and only 140 characters long, which doesn’t leave room for much criticism, which lead to the larger limited release, mainly focused on college towns.
After Paramount saw the success in those few towns, they knew they had to get this film out on a larger scale. They allowed users to “demand” the film in their town, giving us (the users) the power to decide where this film will play next. In the mean time, Paramount said if they react 1 million “demands” they would release it nationally. Eventually it did. “Paranormal Activity” has been on the trending topics of twitter for a few weeks now, which states how well the viral marketing campaign is doing.
The twitter and facebook campaigns regularly update fans about the latest news and instalments of the franchise. And are used effectively as they are regularly posting up pictures and linking fans to the latest trailers of the film. Which creates an extra buzz and hype about the franchise.
Monday, 8 October 2012
Analysis of the Dark Knight Rises Campaign
In this post I will be discussing the different advertising and marketing techniques Warner Brothers used in order to create awareness of the highly anticipated Batman Film The Dark Knight Rises.
The marketing for the TDKR started May 2011, a full 13 months before the film would be released for cinema viewing. It started with Warner Brothers launching TDKR website in May 2011.
Viral Marketing Campaign
The website consisted of a black screen and no content bar, with some unusual audio chanting. Once the audio file had been decrypted by the user the audio filed revealed #TheFireRises, there was also a twitter account with the same name @TheFireRises which linked to another website, when people shared this website ether through Twitter or Facebook their profile pictures was used as part of a college, gradually revealing the first picture of Bane, who would be one of the new villains in which Bat Man would be facing. Below is the image which was gradually revealed to audiences through the website.
What makes it so good is the fact that it requires participation from the community, people are made to feel like they are responsible for new developments and discoveries. This also plays upon people’s competitive nature as they want to be the one to piece together the clues and find the next lead.
Another technique used by Warner Bros was the release of a “CIA memo” which was posted on Wired and says that the agency is seeking a missing Russian nuclear official who specialises in fuel-cycle technology and reactor design. The person pictured looks a lot like Alon Aboutboul, who was cast back in May. However, Empire received a related transcript of a conversation between the CIA and some type of militia. This technique was again used to raise awareness to the TDKR fans and giving them some bate to feed of for the film, as these mini viral stunts will help fans to piece together what could happen in the new film. Below is the image which was revealed to audiences.
TDKR Campaign took a further twist, when they took to Social Networking sites once again using the account @TheFireRises, the account twitted to fans a document this time about "Operation Early Bird" pointing users towards a website which linked fans to a countdown to a list of coordinates of the nearest IMAX cinemas nearest the users in which the cinemas will be showing the Prologue early. This type of viral marketing was used to keep there fans and audiences guessing to what TDKR famous viral marketing campaign may display, this will ensure a big hype to the release through displaying the nearest IMAX cinemas, as it will make fans even more determined to see the film. As they feel the film campaigns is always in contact with its fans.
Lastly TDKR campaign did not make it easy for eager fans to view the trailer, as this part of the campaign consisted of the official website being updated, as it displayed police documents, users were able to scroll through documents seeking out locations in which users had to go to the location and take a video or phone of them at that specific location in which the website has set., you could tweet or upload the picture to the website and that user would unlock one frame of the trailer. This technique was basically teasing audiences as this was to preview the third trailer of TDKR, so audiences and fans where teased of the film which related to that the film was coming nearer to its release for fans this again created more of a hype as TDKR campaign kept going throughout the year in order not to lose any existing fans and gain more through constantly communicating with them so they feel part of the film which kept them intrigued and on edge about the film to keep that constant excitement about the upcoming release.
Posters
I will be analysing the posters used throughout TDKR, however I have noticed that Warner Bros have kept the consistency within the posters to ensure audiences will notice and be familiar with the posters as they was with TDK. The same styles and low key lighting have been used to keep the dark feel to the film and help promote the darkness in which the film will in tail. The poster carry the same mise en scene which was used within the first set of poster which is darkness, fear and mystery through the use of masks.
TDKR
As you can see here are is TDKR teaser poster which will released in order to create a buzz surrounding the film reminding fans that the last Batman film is near. The three poster which are displayed above are pictures of the three main characters within the film giving fans some a sneaky insight to who and what the film is about. Each poster displays a medium shot of each of the three character directly facing the audiences eye with Batman and Bane standing tall and puffy, while Cat woman in a slender pose a more feminist pose than the two other main characters. Low key lighting has been used on each of the three poster to keep the darkness of the film portrayed to audiences. No release date is mentioned on the trailer other than "Comming Soon" therefore teasing audiences again of the awareness of the movie creating more of a spectacle about the climax of the movie. Each of the threes posters consists of the same background which is a dark grey cloud and black rain upon the characters, this again connotes to audiences evil and possibly this may be the darkest of the Batman franchises yet.
TDK
Above is TDK teaser posters, I feel that TDK and the TDKR posters both have familiar similarities as Warner Bros advertising campaign have followed the same suit in terms of posters to possibly the consistency of the franchise since these posters was such a success. The low key lighting and the use one main image has been used in both posters, and the display of "Comming Soon" has also been used within both posters. However the difference between the posters of the images used as TDKR posters have no props included in there posters however TDK poster do, this maybe in order to keep the mystery of the film sealed until the film is released for fans to view, also TDKR poster campaign and TDK doesn't want to give anything away with there campaign other than raise awareness of the film through reminding fans that the film is closer and closer. Through using various posters such as different characters in the film it creates a jigsaw for fans as they want to find out who these characters are, and what role to they play in the film, which again the posters interact with audiences. The use of the faded face just showing the main head connotes mystery and suspense to fans.
In conclusion TDKR and the TDK poster campaign are highly successful through keeping the consistency throughout the posters. And including effects and featuers such as creating different posters for different characters which creates enigma and tease for audiences and fans. As each new poster acts as a constant reminder to audiences.
Magazine Covers
Here I will be looking at two magazine front covers for TDKR, this feature to exclusive front covers from Empire Magazine, one including a picture of Bat Man and the other featuring Car Woman.
As you can see above here of the two Magazine front covers, I feel these two magazine front covers both magazine front cover attract male and females audiences. However the two characters are posed in two different ways portraying two very different images. As firstly Bat man is shown face on in his classic Bat Man suit portraying a image of himself as being masculine, and buff due to his posture and his stance as his chest is puffed out and he is looking directly into the camera. This will attract male audiences due to the fact he is Bat Man, and he is seen to look fierce and scary, however this might attract females audiences due to the fact Bat Man is Christian Bale an he is seen here looking muscly and manly.
However the magazine featuring Cat Women, I feel doesn't follow the same portrayal as Batman, because of the pose and stance. As Batman is seen puffed out shoulders out, a manly and masucaline portrayal as Batman should be however Cat woman is not stance's facing the audiences however she is posing side on with here lower back showing to audiences wearing a leather suit, here head is also turned facing into the camera. This I feel relates to the Male Gaze as she is posed seductively automatically attracting the male eye which is making the film eye catching for them as Cat women is seen posed like this. She could also attract female attention too as she is the first woman super hero to appear on Batman which again would attract females audiences due to the fact she is a female.
Both magazine follow the same consistent housestlye with the Bat emblem used at the top of the Masthead, the Masthead is big and bold with a white outer glow signifying the magazine brand towards audiences. As This magazine has no Acnhorage text or headlines it creates the main focus of the magazine on the main image therefore making it this making an World Exclusive cover for fans to buy as it is covering TDKR.
Trailer
Although many trailers where released for TDKR, I will be analysing the teaser trailer which was used for the TDKR advertising campaign.
This trailer was used in order to tease fans about TDKR, as you can see the trailer lasts for 1 minute and 36 seconds suggesting that this doesn't give away too much of the film. The trailer uses non digectic sound through the beginning of the trailer, the voice used is slow and creep suggesting to audiences the darkness of the film. While the non digectic sound is in place slow scenes are used which relate to the commentry in order to potray that this is the end. Later a man in a hospital bed is shown talking slowly as he is struggling to talk this voice over Carry's on while shots related to the voice over are shown while the non digectic sound starts slow and progressively getting faster and faster. This connates to audiences the suspense of the film. The last 10 seconds of the trailer shows a shot of gothan city form a low angle shot looking like it is falling apart with the Batman emblem shown clearly near the top. This again connates to audiences that Gothem City could possibly be comming to the end.
In conclusion this trailer creates alot of engima and doesnt reveal to much to audiences, as it only includes snipes of what TDKR will intail therefore creating more hype and excitment towards the film which the whole marketing campaign of TDKR has done very successfully.
The marketing for the TDKR started May 2011, a full 13 months before the film would be released for cinema viewing. It started with Warner Brothers launching TDKR website in May 2011.
Viral Marketing Campaign
The website consisted of a black screen and no content bar, with some unusual audio chanting. Once the audio file had been decrypted by the user the audio filed revealed #TheFireRises, there was also a twitter account with the same name @TheFireRises which linked to another website, when people shared this website ether through Twitter or Facebook their profile pictures was used as part of a college, gradually revealing the first picture of Bane, who would be one of the new villains in which Bat Man would be facing. Below is the image which was gradually revealed to audiences through the website.
What makes it so good is the fact that it requires participation from the community, people are made to feel like they are responsible for new developments and discoveries. This also plays upon people’s competitive nature as they want to be the one to piece together the clues and find the next lead.
Another technique used by Warner Bros was the release of a “CIA memo” which was posted on Wired and says that the agency is seeking a missing Russian nuclear official who specialises in fuel-cycle technology and reactor design. The person pictured looks a lot like Alon Aboutboul, who was cast back in May. However, Empire received a related transcript of a conversation between the CIA and some type of militia. This technique was again used to raise awareness to the TDKR fans and giving them some bate to feed of for the film, as these mini viral stunts will help fans to piece together what could happen in the new film. Below is the image which was revealed to audiences.
TDKR Campaign took a further twist, when they took to Social Networking sites once again using the account @TheFireRises, the account twitted to fans a document this time about "Operation Early Bird" pointing users towards a website which linked fans to a countdown to a list of coordinates of the nearest IMAX cinemas nearest the users in which the cinemas will be showing the Prologue early. This type of viral marketing was used to keep there fans and audiences guessing to what TDKR famous viral marketing campaign may display, this will ensure a big hype to the release through displaying the nearest IMAX cinemas, as it will make fans even more determined to see the film. As they feel the film campaigns is always in contact with its fans.
Lastly TDKR campaign did not make it easy for eager fans to view the trailer, as this part of the campaign consisted of the official website being updated, as it displayed police documents, users were able to scroll through documents seeking out locations in which users had to go to the location and take a video or phone of them at that specific location in which the website has set., you could tweet or upload the picture to the website and that user would unlock one frame of the trailer. This technique was basically teasing audiences as this was to preview the third trailer of TDKR, so audiences and fans where teased of the film which related to that the film was coming nearer to its release for fans this again created more of a hype as TDKR campaign kept going throughout the year in order not to lose any existing fans and gain more through constantly communicating with them so they feel part of the film which kept them intrigued and on edge about the film to keep that constant excitement about the upcoming release.
Posters
I will be analysing the posters used throughout TDKR, however I have noticed that Warner Bros have kept the consistency within the posters to ensure audiences will notice and be familiar with the posters as they was with TDK. The same styles and low key lighting have been used to keep the dark feel to the film and help promote the darkness in which the film will in tail. The poster carry the same mise en scene which was used within the first set of poster which is darkness, fear and mystery through the use of masks.
TDKR
As you can see here are is TDKR teaser poster which will released in order to create a buzz surrounding the film reminding fans that the last Batman film is near. The three poster which are displayed above are pictures of the three main characters within the film giving fans some a sneaky insight to who and what the film is about. Each poster displays a medium shot of each of the three character directly facing the audiences eye with Batman and Bane standing tall and puffy, while Cat woman in a slender pose a more feminist pose than the two other main characters. Low key lighting has been used on each of the three poster to keep the darkness of the film portrayed to audiences. No release date is mentioned on the trailer other than "Comming Soon" therefore teasing audiences again of the awareness of the movie creating more of a spectacle about the climax of the movie. Each of the threes posters consists of the same background which is a dark grey cloud and black rain upon the characters, this again connotes to audiences evil and possibly this may be the darkest of the Batman franchises yet.
TDK
Above is TDK teaser posters, I feel that TDK and the TDKR posters both have familiar similarities as Warner Bros advertising campaign have followed the same suit in terms of posters to possibly the consistency of the franchise since these posters was such a success. The low key lighting and the use one main image has been used in both posters, and the display of "Comming Soon" has also been used within both posters. However the difference between the posters of the images used as TDKR posters have no props included in there posters however TDK poster do, this maybe in order to keep the mystery of the film sealed until the film is released for fans to view, also TDKR poster campaign and TDK doesn't want to give anything away with there campaign other than raise awareness of the film through reminding fans that the film is closer and closer. Through using various posters such as different characters in the film it creates a jigsaw for fans as they want to find out who these characters are, and what role to they play in the film, which again the posters interact with audiences. The use of the faded face just showing the main head connotes mystery and suspense to fans.
In conclusion TDKR and the TDK poster campaign are highly successful through keeping the consistency throughout the posters. And including effects and featuers such as creating different posters for different characters which creates enigma and tease for audiences and fans. As each new poster acts as a constant reminder to audiences.
Magazine Covers
Here I will be looking at two magazine front covers for TDKR, this feature to exclusive front covers from Empire Magazine, one including a picture of Bat Man and the other featuring Car Woman.
As you can see above here of the two Magazine front covers, I feel these two magazine front covers both magazine front cover attract male and females audiences. However the two characters are posed in two different ways portraying two very different images. As firstly Bat man is shown face on in his classic Bat Man suit portraying a image of himself as being masculine, and buff due to his posture and his stance as his chest is puffed out and he is looking directly into the camera. This will attract male audiences due to the fact he is Bat Man, and he is seen to look fierce and scary, however this might attract females audiences due to the fact Bat Man is Christian Bale an he is seen here looking muscly and manly.
However the magazine featuring Cat Women, I feel doesn't follow the same portrayal as Batman, because of the pose and stance. As Batman is seen puffed out shoulders out, a manly and masucaline portrayal as Batman should be however Cat woman is not stance's facing the audiences however she is posing side on with here lower back showing to audiences wearing a leather suit, here head is also turned facing into the camera. This I feel relates to the Male Gaze as she is posed seductively automatically attracting the male eye which is making the film eye catching for them as Cat women is seen posed like this. She could also attract female attention too as she is the first woman super hero to appear on Batman which again would attract females audiences due to the fact she is a female.
Both magazine follow the same consistent housestlye with the Bat emblem used at the top of the Masthead, the Masthead is big and bold with a white outer glow signifying the magazine brand towards audiences. As This magazine has no Acnhorage text or headlines it creates the main focus of the magazine on the main image therefore making it this making an World Exclusive cover for fans to buy as it is covering TDKR.
Trailer
Although many trailers where released for TDKR, I will be analysing the teaser trailer which was used for the TDKR advertising campaign.
This trailer was used in order to tease fans about TDKR, as you can see the trailer lasts for 1 minute and 36 seconds suggesting that this doesn't give away too much of the film. The trailer uses non digectic sound through the beginning of the trailer, the voice used is slow and creep suggesting to audiences the darkness of the film. While the non digectic sound is in place slow scenes are used which relate to the commentry in order to potray that this is the end. Later a man in a hospital bed is shown talking slowly as he is struggling to talk this voice over Carry's on while shots related to the voice over are shown while the non digectic sound starts slow and progressively getting faster and faster. This connates to audiences the suspense of the film. The last 10 seconds of the trailer shows a shot of gothan city form a low angle shot looking like it is falling apart with the Batman emblem shown clearly near the top. This again connates to audiences that Gothem City could possibly be comming to the end.
In conclusion this trailer creates alot of engima and doesnt reveal to much to audiences, as it only includes snipes of what TDKR will intail therefore creating more hype and excitment towards the film which the whole marketing campaign of TDKR has done very successfully.
Thursday, 28 June 2012
Codes and Conventions Of Film Magazine Covers
In this post I will be analysing two film magazine poster, labelling the features used within the magazine, and the codes and conventions used within the magazines. The two magazine I will be analysing is 007 Skyfall from Total Film. The second magazine I will be analysing is a limited edition 007 Skyfall magazine from Empire.
This magazine displays the latest 007 Skyfall front cover, providing essential information for audiences.
Many codes and conventions have been used within this magazine firstly the main one I noticed was the main image, it is Daniel Craig (James Bond) who is displayed central within the magazine this is to inform audiences that he is the vocal point of the magazine furthermore implying to audiences he is the main prognosis of the film. The main image is displayed in black and white imposed over the masthead, possibly conotating and implying to audiences that this new bond film is a classic and it is going back to basics in terms of referring back to the old James bond films. The mise en scene of the main image is effective as the Daniel Craig is displayed looking forefront into the readers eyes possibly connoting masculine behaviour and no fear, the use of the gun in which the main image is holding connotes to audiences possible violence scenes and portrays the genre of the film to be a Action/Thriller. The image is shown to be wearing a suit connoting the mise en scene to be professional, sharp and sophisticated however with the facial expression of the key image connotes danger and focus as he is directly looking into the readers eyes. These features which have been used makes this magazine attractable and eye catching towards audiences as smart effective, and star actor Daniel Craig has been used.
I feel the foreground of the magazine creates enigma towards audiences as the background is the classic James bond "Inside Barrel" which is displayed in black and white. This could give audiences clues of what the film is about in terms of old school bond films, and making this James Bond an ultimate classic this may consist of going back to basics. This effect creates the a sense of enigma towards the magazine as audiences may feel this magazine could be a vintage edition due to the black and white effects used.
The housestlye and the theme of the magazine is displayed towards audiences as eye catching and gives impact towards audiences with the colour schemes used as a sharp yellow has been used in order to display buzz words and make the magazine look attractive and effective. The sharp yellow I feel connotes danger, and acts like a hazardous warning. This makes the magazine special as black and white effects have been used with the main image and the foreground, and sharp yellow fonts have been used which makes the mode of address dangerous and furious in addition the magazine and buzzwords within the magazine to have impact towards audiences and draws them in too with the colour scheme used. The buzzwords and banners used introducing to audiences the contents and features within the magazines such as the actors and stories involved are included to draw audiences in to reach out to other target audiences apart from the main James bond fans.
The headline of the magazine displays "Skyfall" at the forefront of the magazine imposed in front of the main image. This shows audiences what the film is called, and with the textual font effects used within the headline with the tyre marks across the text is could give a glimpse to what the film is about towards audiences that it is fast and furious as tyre marks are mainly related to skid marks cars, this alone creates the atmosphere of the magazine to be informative and effective for audiences and relates to the genre of the main focal point of the film.
Buzzwords have been used in order to catch the readers eye such as "World Exclusive" a red background has been used in order to make this specific piece of text stand out from the rest in order to imply to readers this magazine contains world exclusive contents and is a must buy. Throughout this magazine uses intertextuality as it makes reference to various media texts within the product.
As you can see there is no cover lines or banners within this magazine cover, I feel this is in order to keep the focus on the edition itself which is 007. Dark fonts have been used such as brown within the masthead in order to connote to audiences the vintage theme of the front cover this may have been included to target old audiences.
The main image has been deployed over the masthead to act as a unique selling point, but also in order to fill the page and be the main focus point. The image itself is Daniel Craig (James Bond) dressed in a smart formal suit and tie with one arm raised with a gun in his hand. The main image is black and white again maybe the portray to audiences a vintage theme which infernos makes the page unique and effective towards audiences because the background is white, it makes the key features stand out for audiences due to its simplicity.
I feel the whole cover is created for a Limited Edition version, as it reveals very little however portrays quite allot in terms of vintage and classic version of Empire Magazine. The Anchorage text used is placed to the left hand side of the main image and reads "Skyfall" this is to tell audiences what the magazine is about which is the new 007 film Skyfall, and below a buzzword reading "Limited Edition Subscriber Only Cover" this is to further ensure to audiences that this is a unique cover. In addition as this is a Subscriber cover only I feel the main image and the anchorage will act as a main selling point as it will encourage readers to be a subscriber in ether the Empire Magazines website or social networking site.
In conclusion I feel the simplicity of the magazine creates a professional format towards audiences and appeals well to bond fans and other interested audiences through it colour themes used and effects on the main image. This magazine clearly does not give anything away in terms of content of the magazine which therefore makes audiences want to buy the magazine, so this could be a unique selling point. So therefore I feel the little codes and conventions used have been really effective in relation to attracting to target audiences as this magazine looks neat and tidy and a mint edition therefore could again attract attention as some audiences may want to purchase this magazine for a collectors item as this magazine is limited edition, and shows this through the key effects and features used.
Total Film: 007 Skyfall
This magazine displays the latest 007 Skyfall front cover, providing essential information for audiences.
Many codes and conventions have been used within this magazine firstly the main one I noticed was the main image, it is Daniel Craig (James Bond) who is displayed central within the magazine this is to inform audiences that he is the vocal point of the magazine furthermore implying to audiences he is the main prognosis of the film. The main image is displayed in black and white imposed over the masthead, possibly conotating and implying to audiences that this new bond film is a classic and it is going back to basics in terms of referring back to the old James bond films. The mise en scene of the main image is effective as the Daniel Craig is displayed looking forefront into the readers eyes possibly connoting masculine behaviour and no fear, the use of the gun in which the main image is holding connotes to audiences possible violence scenes and portrays the genre of the film to be a Action/Thriller. The image is shown to be wearing a suit connoting the mise en scene to be professional, sharp and sophisticated however with the facial expression of the key image connotes danger and focus as he is directly looking into the readers eyes. These features which have been used makes this magazine attractable and eye catching towards audiences as smart effective, and star actor Daniel Craig has been used.
I feel the foreground of the magazine creates enigma towards audiences as the background is the classic James bond "Inside Barrel" which is displayed in black and white. This could give audiences clues of what the film is about in terms of old school bond films, and making this James Bond an ultimate classic this may consist of going back to basics. This effect creates the a sense of enigma towards the magazine as audiences may feel this magazine could be a vintage edition due to the black and white effects used.
The housestlye and the theme of the magazine is displayed towards audiences as eye catching and gives impact towards audiences with the colour schemes used as a sharp yellow has been used in order to display buzz words and make the magazine look attractive and effective. The sharp yellow I feel connotes danger, and acts like a hazardous warning. This makes the magazine special as black and white effects have been used with the main image and the foreground, and sharp yellow fonts have been used which makes the mode of address dangerous and furious in addition the magazine and buzzwords within the magazine to have impact towards audiences and draws them in too with the colour scheme used. The buzzwords and banners used introducing to audiences the contents and features within the magazines such as the actors and stories involved are included to draw audiences in to reach out to other target audiences apart from the main James bond fans.
The headline of the magazine displays "Skyfall" at the forefront of the magazine imposed in front of the main image. This shows audiences what the film is called, and with the textual font effects used within the headline with the tyre marks across the text is could give a glimpse to what the film is about towards audiences that it is fast and furious as tyre marks are mainly related to skid marks cars, this alone creates the atmosphere of the magazine to be informative and effective for audiences and relates to the genre of the main focal point of the film.
Buzzwords have been used in order to catch the readers eye such as "World Exclusive" a red background has been used in order to make this specific piece of text stand out from the rest in order to imply to readers this magazine contains world exclusive contents and is a must buy. Throughout this magazine uses intertextuality as it makes reference to various media texts within the product.
Empire: 007 Skyfall Limited Edition
As you can see the magazine above is from Empire and it is the 007 James Bond Limited Edition, as this magazine is Limited Edition this magazine will have different codes and conventions than a normal magazine. Straight away as you can see this magazine is completely different than the first magazine I analysed.As you can see there is no cover lines or banners within this magazine cover, I feel this is in order to keep the focus on the edition itself which is 007. Dark fonts have been used such as brown within the masthead in order to connote to audiences the vintage theme of the front cover this may have been included to target old audiences.
The main image has been deployed over the masthead to act as a unique selling point, but also in order to fill the page and be the main focus point. The image itself is Daniel Craig (James Bond) dressed in a smart formal suit and tie with one arm raised with a gun in his hand. The main image is black and white again maybe the portray to audiences a vintage theme which infernos makes the page unique and effective towards audiences because the background is white, it makes the key features stand out for audiences due to its simplicity.
I feel the whole cover is created for a Limited Edition version, as it reveals very little however portrays quite allot in terms of vintage and classic version of Empire Magazine. The Anchorage text used is placed to the left hand side of the main image and reads "Skyfall" this is to tell audiences what the magazine is about which is the new 007 film Skyfall, and below a buzzword reading "Limited Edition Subscriber Only Cover" this is to further ensure to audiences that this is a unique cover. In addition as this is a Subscriber cover only I feel the main image and the anchorage will act as a main selling point as it will encourage readers to be a subscriber in ether the Empire Magazines website or social networking site.
In conclusion I feel the simplicity of the magazine creates a professional format towards audiences and appeals well to bond fans and other interested audiences through it colour themes used and effects on the main image. This magazine clearly does not give anything away in terms of content of the magazine which therefore makes audiences want to buy the magazine, so this could be a unique selling point. So therefore I feel the little codes and conventions used have been really effective in relation to attracting to target audiences as this magazine looks neat and tidy and a mint edition therefore could again attract attention as some audiences may want to purchase this magazine for a collectors item as this magazine is limited edition, and shows this through the key effects and features used.
Codes and Conventions of Posters
In this post, I will be discussing the codes and conventions of film posters. I will be analysing two posters in my selected genre which will be Horror, the film posters I will be analysing is SAW IV. I will be analysing two types of film posters, a promotional poster, and a teaser poster.
The typography of the poster are typical within horror genres, as firstly different textual fonts have been used within the title. The first font which is used is a blood like font which could portray that part of the film may consist of bloody and violent and gory scenes because red is related to blood and the connotation of blood is death and violence. The second textual font used is "Time New Roman" this technique could be used to enhance the Roman Numerals used within the title to suggest to audiences that this is the latest movie. These textual two different textual fonts have worked very well for the poster and in relation to the genre, as one font clearly represents the genre in terms of productivity and the nature of the film, and the other font used relates to the film in general to communicate to the audience that this is the latest film.
The tag line is placed above the billing block, the text fonts and colour used are white and again are Times New Roman, this could possibly draw the reader in as the tag line acts as a caption towards the key image. Therefore connecting all the features within the poster up, as the tag line states "Its a Trap" in relation to the key image i shows a figure tied to a chair, which possibly could mean integration or death. In addition the background relates to both the tag line and the key image, as scratches are shown over the cover of the page again suggesting to audiences imprisonment and again creates enigma towards who gets trapped, and what happens. In conclusion I feel the whole theme of this poster is great as it creates emotions and shocks towards audiences, and with the use of low key lighting within the poster connotes suspicion and drama. Therefore with the dark colours used such as Black, Grey and white it sets the portrayal of the movie to be dark, gory, and uncomfortable for some audiences.
The billing block is placed below the tag line, the texts fonts are white and in a Superior font to the rest of the poster. However no main actors have been made bold or been altered in order for attention, the text just blends in with the page. This could suggest that the director wants audiences to focus solely on what is going on within the trailer, and to attract audiences for the SAW franchise and not the actors. In addition the release date is placed below the billing block in slightly bigger writing and in red font this is to make this feature stand out, to audiences can be informed of the date of release so that's why effective text and colours have been used to impact audiences to go and watch the film.
Promotional Poster
SAW IV
Above is a promotional poster of the horror film Saw IV, as you can see I have labelled the codes and convention used within this poster. A horror film poster realistically is meant to be dark and disturbing in order to attract the core of horror fans.
I feel the main target audience for this movie is between people ages 16-27, and specifically for mostly males. As most females do not like horror films compared to men because most males want to be scared and like seeing blood and guts. However I feel this age range could possibly changes as there is some older actors who are established within the acting world so this could bolster the target audience to maybe 16-34.
Firstly the main attraction of this poster is the key image, as it displays a character trapped on a chair which may connote to audiences some sort of integration or death with the devise on the back of the chair. The characters legs are strapped on the chair connoting danger and unease this could also be telling audiences that this character is some sort of victim with the use of straps around the leg. The image itself portrays allot of audiences such as false imprisonment and that the character is trapped and set up for death. I think that the images portrays a variety of different emotions and feeling towards audiences which is good as the main concept of the horror genre is to make audiences feel uncomfortable and vulnerable. The character within the main image is shown to be wearing black leather boots, which is maybe portraying the character to be a female. However the leather boots could connote sexual desire towards audiences too. The character is wearing a red cloak which is covering most of the characters body. This may suggest to the reader this character may have something to hide or even show with the use of the cloak, the colour of the cloak which is red makes the image stands out and connotes blood with the use of dark red which some audiences associate with blood and death. In addition this image is shown to have a pigs head which again adds to the enigma of this poster just through its main image as audiences now question what sexuality or race is, and questions what has the character done because it could be a mask, as pigs are normally viewed as dirty, and filthy creatures this character may relate to the perception of a pig which may give audiences mixed motions of being uncomfortable and scared. The camera angle used is a medium shot, while the character is placed within a angle in order to only show half of the character towards audiences. This create suspicions and tension which is a good angle to use as it only gives so much of the poster away through using a tiny technique. The main image fits in with the horror genre well as it creates enigma towards audiences making them question the poster and attracts the audiences attention through unusual ways.
I feel the main target audience for this movie is between people ages 16-27, and specifically for mostly males. As most females do not like horror films compared to men because most males want to be scared and like seeing blood and guts. However I feel this age range could possibly changes as there is some older actors who are established within the acting world so this could bolster the target audience to maybe 16-34.
Firstly the main attraction of this poster is the key image, as it displays a character trapped on a chair which may connote to audiences some sort of integration or death with the devise on the back of the chair. The characters legs are strapped on the chair connoting danger and unease this could also be telling audiences that this character is some sort of victim with the use of straps around the leg. The image itself portrays allot of audiences such as false imprisonment and that the character is trapped and set up for death. I think that the images portrays a variety of different emotions and feeling towards audiences which is good as the main concept of the horror genre is to make audiences feel uncomfortable and vulnerable. The character within the main image is shown to be wearing black leather boots, which is maybe portraying the character to be a female. However the leather boots could connote sexual desire towards audiences too. The character is wearing a red cloak which is covering most of the characters body. This may suggest to the reader this character may have something to hide or even show with the use of the cloak, the colour of the cloak which is red makes the image stands out and connotes blood with the use of dark red which some audiences associate with blood and death. In addition this image is shown to have a pigs head which again adds to the enigma of this poster just through its main image as audiences now question what sexuality or race is, and questions what has the character done because it could be a mask, as pigs are normally viewed as dirty, and filthy creatures this character may relate to the perception of a pig which may give audiences mixed motions of being uncomfortable and scared. The camera angle used is a medium shot, while the character is placed within a angle in order to only show half of the character towards audiences. This create suspicions and tension which is a good angle to use as it only gives so much of the poster away through using a tiny technique. The main image fits in with the horror genre well as it creates enigma towards audiences making them question the poster and attracts the audiences attention through unusual ways.
The typography of the poster are typical within horror genres, as firstly different textual fonts have been used within the title. The first font which is used is a blood like font which could portray that part of the film may consist of bloody and violent and gory scenes because red is related to blood and the connotation of blood is death and violence. The second textual font used is "Time New Roman" this technique could be used to enhance the Roman Numerals used within the title to suggest to audiences that this is the latest movie. These textual two different textual fonts have worked very well for the poster and in relation to the genre, as one font clearly represents the genre in terms of productivity and the nature of the film, and the other font used relates to the film in general to communicate to the audience that this is the latest film.
The tag line is placed above the billing block, the text fonts and colour used are white and again are Times New Roman, this could possibly draw the reader in as the tag line acts as a caption towards the key image. Therefore connecting all the features within the poster up, as the tag line states "Its a Trap" in relation to the key image i shows a figure tied to a chair, which possibly could mean integration or death. In addition the background relates to both the tag line and the key image, as scratches are shown over the cover of the page again suggesting to audiences imprisonment and again creates enigma towards who gets trapped, and what happens. In conclusion I feel the whole theme of this poster is great as it creates emotions and shocks towards audiences, and with the use of low key lighting within the poster connotes suspicion and drama. Therefore with the dark colours used such as Black, Grey and white it sets the portrayal of the movie to be dark, gory, and uncomfortable for some audiences.
The billing block is placed below the tag line, the texts fonts are white and in a Superior font to the rest of the poster. However no main actors have been made bold or been altered in order for attention, the text just blends in with the page. This could suggest that the director wants audiences to focus solely on what is going on within the trailer, and to attract audiences for the SAW franchise and not the actors. In addition the release date is placed below the billing block in slightly bigger writing and in red font this is to make this feature stand out, to audiences can be informed of the date of release so that's why effective text and colours have been used to impact audiences to go and watch the film.
Teaser Poster
SAW IV
As you can see this is a teaser poster of the SAW IV film, you can tell from the first glance that this poster does no reveal much as it is here to just to raise awareness of the film that is is coming soon. I feel the producers and directors of the film intended this teaser trailer not to give anything away with the title effects and foreground used. No billing blocks have been used in order to focus the main attention on the title and the foreground to get audiences to focus on the upcoming film and not the stars of the film. I feel the target audience for this film is ages 16-27, and the main gender young males. As horror films mainly attract young males as hey are more likely to interact with the characters in the film, whereas women can interact with characters but they tend to react differently than males. As you can see below 48% of audiences of ages between 18-25 and 24% are ages between 14-17 so I have concluded that the target age group is 16-27.
The title is placed central within the poster. The common effect used within the saw franchise is the iconic title of "SAW" which uses a blood like font in order to make the brand and the film iconic and recognisable. The blood like font could connote to audiences gore and guts which portrays the outline of the film.
The second part of the title is "IV" which covers most of the poster, this possibly is meant to attract audiences to make them notices that there is a 4th film in the franchise. The textual font used for the title is unusual as the denotation is a scalpel and scissors have been used to shown IV in a effective and attractable way to audiences. This feature is perfect for the portrayal of the horror genre as these two hospital instruments connote possible surgical insertions to bodies, and bodies being cut up as these instruments are used for operations. In relation to this the hair and blood and tissues which is attracted to these instruments further implies the portrayal of the film, as it creates narrative enigma towards audiences. In combination with the silver hospital tray which is used as the main foreground, the tray is commonly used to place small body parts and hospital operation instrument. With the combination of the foreground having blood splattered over the tray connotes unease and violence and the scalp and scissors used for the textual fonts. All gives a small insight into what the film maybe about creating a unwarier atmosphere towards audiences and the poster.
Lastly the tag line which states "Its a Trap" ties the whole poster together as it brings into some sort of context of what the film might be about with the features used within the magazine. The tag line could suggest to audiences that some figure or character may be trapped in maybe a room and possibly getting tortured or body parts amputated these are some of the questions that the audiences will ask of the poster furthermore encouraging them to highly anticipate the film.
The second part of the title is "IV" which covers most of the poster, this possibly is meant to attract audiences to make them notices that there is a 4th film in the franchise. The textual font used for the title is unusual as the denotation is a scalpel and scissors have been used to shown IV in a effective and attractable way to audiences. This feature is perfect for the portrayal of the horror genre as these two hospital instruments connote possible surgical insertions to bodies, and bodies being cut up as these instruments are used for operations. In relation to this the hair and blood and tissues which is attracted to these instruments further implies the portrayal of the film, as it creates narrative enigma towards audiences. In combination with the silver hospital tray which is used as the main foreground, the tray is commonly used to place small body parts and hospital operation instrument. With the combination of the foreground having blood splattered over the tray connotes unease and violence and the scalp and scissors used for the textual fonts. All gives a small insight into what the film maybe about creating a unwarier atmosphere towards audiences and the poster.
Lastly the tag line which states "Its a Trap" ties the whole poster together as it brings into some sort of context of what the film might be about with the features used within the magazine. The tag line could suggest to audiences that some figure or character may be trapped in maybe a room and possibly getting tortured or body parts amputated these are some of the questions that the audiences will ask of the poster furthermore encouraging them to highly anticipate the film.
Thursday, 21 June 2012
Codes and Conventions of Trailers
Codes and Conventions of Trailers
The modern trailer has consistent codes and trailers, in this post I will be discussing the basic codes and conventions which are required within trailers.
The modern film institutions use teaser trailers in order to advertise their film towards audiences, these trailers consist of a variety of the shots used from the film and mixed together into a montage format. These shots are selected carefully in order to give glimpses of the film towards audiences.
Typical Codes and Conventions
- Reflective of the Genre
- Use of Graphic Captions
- Continuity Editing
- Narrative Enigma
- Diegetic Sound/ Non Diegetic Sound
- Institution Logo
- Variety of Camera Shots and Edits
- Editing
The Codes and Conventions above all appear in movie trailer as they are essential in projecting the right image and portrayal of the film.
Firstly the trailer has to be reflective of the genre in order for audiences to firstly have a clear view of what type of film the trailer is. This is used in a variety in different ways, many include through transitioning editing and the specific camera shots and angles used for the trailer.
The use of Graphic Captions within trailers are used commonly for introducing the film to audiences, or introducing the cast within the film or the producers. However in some films graphic captions are used for text which is in relevance to the movie trailer, this could be a couple of sentence describing the set e.g the year of date.
Continuity editing is used within most film trailers, as this is used to smooth trailers over to give the trailer a smooth transition through the editing of the shots, this is in order to give a clear narrative of the trailer. There are many rules are continuity editing these include:
- Establishing Shot
- Shot Reverse Shot
- 180 Degree Rule
- 30 Degree Rule
- Crosscutting
- Match on Action
- Eyeline Match
- Re-Establishing Shot
The Narrative Enigma allows the set up of the film to be clear towards audiences depending on which is used based on genre.
Diegetic and Non Diegetic sounds are commonly used within trailers to ether reflect the genre of the trailer, or are used combined with specific shots in order to create suspense or give emotion to the audience. This feature is mainly used from soundtracks, as it gives the trailer purpose and definition. However voice overs may be used in order to cover the amount of narrative that my be included within the trailer.
The Institutions logos is mainly placed near the start of the trailer, this is here in order for audiences to know what film institution created the film, as there is well known institutions who have its own fan base such as Warner Bros. With placing the Institution within the trailer audiences sometimes can tell the quality of the film.
A Variety of camera shots and angles are used in order to make the trailer look exciting and appealing towards audiences. Different shots and angles are used within trailers in order to maybe express different scenes and motions going on within the trailer. This shots are mainly fast and snappy. Many different shots and angles of used from the film, which are Incorporated within the trailer to give audiences a idea of what the film is about.
Editing is used within most trailers to give the trailer definition and make trailer look effective and attractive towards audiences. Montage editing is mainly the most common form of editing, which is made of a collective group of camera shots and angles mixed together to form a film trailer, the montage editing can ether be full of fast snappy shots in order to make the trailer fast and explosive towards audiences of the montage could be slow and relaxed this is all dependent on the genre of the trailer.
Codes and Conventions of a Horror Trailer
As you can see the trailer above is called the "Possession." I will be highlighting the codes and conventions used within this trailer/
Firstly I feel this trailer is reflective of the genre, as the trailer itself starts slow and builds up to more intense scenes, this may indicate towards audiences the genre of the film which is horror, as it is making the film look unusual through the build up of the film. Making this technique used unique and effective.
The use of graphic captions have been used at the end of the trailer, this is to introduce what the trailer is called and who made it, in this trailer is is Sam Raimi who created this film. This is unusual as most graphic captions are near the start or middle of the trailer ether introducing bits of the story or actors. However in this trailer the use of graphic captions have been used at the end of the trailer, this again is reflective on the genre as the films name is stuck in the readers head as it is near the end of the trailer.
Continuity editing has been used throughout this trailer mainly shots fading in and out, this is to create the slow suspense building up to the trailer. I feel this type of editing has been used effectively as further into the trailer the slow transitions stop and fast snappy shots are entered into the frame, this is again reflective on the genre in terms of the film build up, and the suspense leading up to the fast snappy shots.
This trailer contains narrative enigma as this trailer I feel makes audiences question the trailer, in terms of what is happening to the character as she is being possessed, I feel the use of short snappy shots and a slow build up emphasis this narrative enigma as the slow build up appeals to audiences as the focus around the little girl makes audiences question why is she so special, and why is she the main focal point of the trailer. And the end of the trailer makes audience questions what will happen next.
Diegetic and Non Diegetic sound have been used throughout the trailer to created build up and suspense. I feel the non diegetic sound at the start of the trailer contributes to the suspense and the calm era which is created and with good smooth transitional edits this contributes nicely, as the non diegetic sound consists of a calm keyboard tone creating the whole scenario of the trailer relaxing. Throughout the trailer the use of non diegeitc sounds kicks in with screaming and a creepy voice over, this contributes to the genre as being spooky, mysterious and scary as it can makes audiences jump at any within the trailer and the use of action shots makes the trailer again stand out.
The institutions logo which in this case is Lionsgate is shown at the start of the trailer this is to show audiences what institutions distributed this film.
In terms of camera shots and edits, lots of still, high angle, and low angles shots have been used and over the shoulder shots are used in order to establish introduce the surroundings and characters to the audience, as the build up of the trailer is slow. In terms of the edits montage editing has been used as various shots have been taken and are being faded in and out in order to make the scenario calm and cool. Further along the trailer shot reverse shot has been used in order to make the trailer short and snappy which further represents the genre.
Narrative Theory
This trailer follows a linear structure, as there is a clear start to the trailer, as audiences are introduced to the trailer, this trailers also has a middle which follows the introduction of the possessed character, and a end of the trailer which finishes, creating enigma codes as the trailer is a preview of the film, and this is making audiences question the trailer in terms of what is going to happen next.
This trailer fits the theory of Vladimir Propp theory as he proposed that characters through their actions, can be defined through clear roles and functions throughout the film. As throughout this trailer audiences can establish who the Villian, the Hero, The Helper, The father, and the princess. As Propp used some of these categories to tell the roles and functions of the characters. However this trailer also follows Tzveton Todoroz theory, as this trailer starts with a state of equilibrium as the start of the trailer portrays to the audience that the life is normal and the prognosis is happy. However further into the trailer the state of normality is disrupted, further through the trailer it suggests the problem will be getting fixed, and a new equilibrium is made.
Throughout this trailer, with the scenes of the character at the end possessed character suggests to audience Engima, as this trailer teases audiences about the film, and presents a puzzle to the audiences in terms of the character being possessed, and what will happen to her, this is known as part of the Barthes Code. The Claude Levi-Strauss theory has also been implemented within this trailer through the binary opposition as through this trailer is it clear to see what is good and evil within the trailer as the character possessed inside is evil, and the father is good.
The modern trailer has consistent codes and trailers, in this post I will be discussing the basic codes and conventions which are required within trailers.
The modern film institutions use teaser trailers in order to advertise their film towards audiences, these trailers consist of a variety of the shots used from the film and mixed together into a montage format. These shots are selected carefully in order to give glimpses of the film towards audiences.
Typical Codes and Conventions
- Reflective of the Genre
- Use of Graphic Captions
- Continuity Editing
- Narrative Enigma
- Diegetic Sound/ Non Diegetic Sound
- Institution Logo
- Variety of Camera Shots and Edits
- Editing
The Codes and Conventions above all appear in movie trailer as they are essential in projecting the right image and portrayal of the film.
Firstly the trailer has to be reflective of the genre in order for audiences to firstly have a clear view of what type of film the trailer is. This is used in a variety in different ways, many include through transitioning editing and the specific camera shots and angles used for the trailer.
The use of Graphic Captions within trailers are used commonly for introducing the film to audiences, or introducing the cast within the film or the producers. However in some films graphic captions are used for text which is in relevance to the movie trailer, this could be a couple of sentence describing the set e.g the year of date.
Continuity editing is used within most film trailers, as this is used to smooth trailers over to give the trailer a smooth transition through the editing of the shots, this is in order to give a clear narrative of the trailer. There are many rules are continuity editing these include:
- Establishing Shot
- Shot Reverse Shot
- 180 Degree Rule
- 30 Degree Rule
- Crosscutting
- Match on Action
- Eyeline Match
- Re-Establishing Shot
The Narrative Enigma allows the set up of the film to be clear towards audiences depending on which is used based on genre.
Diegetic and Non Diegetic sounds are commonly used within trailers to ether reflect the genre of the trailer, or are used combined with specific shots in order to create suspense or give emotion to the audience. This feature is mainly used from soundtracks, as it gives the trailer purpose and definition. However voice overs may be used in order to cover the amount of narrative that my be included within the trailer.
The Institutions logos is mainly placed near the start of the trailer, this is here in order for audiences to know what film institution created the film, as there is well known institutions who have its own fan base such as Warner Bros. With placing the Institution within the trailer audiences sometimes can tell the quality of the film.
A Variety of camera shots and angles are used in order to make the trailer look exciting and appealing towards audiences. Different shots and angles are used within trailers in order to maybe express different scenes and motions going on within the trailer. This shots are mainly fast and snappy. Many different shots and angles of used from the film, which are Incorporated within the trailer to give audiences a idea of what the film is about.
Editing is used within most trailers to give the trailer definition and make trailer look effective and attractive towards audiences. Montage editing is mainly the most common form of editing, which is made of a collective group of camera shots and angles mixed together to form a film trailer, the montage editing can ether be full of fast snappy shots in order to make the trailer fast and explosive towards audiences of the montage could be slow and relaxed this is all dependent on the genre of the trailer.
Codes and Conventions of a Horror Trailer
As you can see the trailer above is called the "Possession." I will be highlighting the codes and conventions used within this trailer/
Firstly I feel this trailer is reflective of the genre, as the trailer itself starts slow and builds up to more intense scenes, this may indicate towards audiences the genre of the film which is horror, as it is making the film look unusual through the build up of the film. Making this technique used unique and effective.
The use of graphic captions have been used at the end of the trailer, this is to introduce what the trailer is called and who made it, in this trailer is is Sam Raimi who created this film. This is unusual as most graphic captions are near the start or middle of the trailer ether introducing bits of the story or actors. However in this trailer the use of graphic captions have been used at the end of the trailer, this again is reflective on the genre as the films name is stuck in the readers head as it is near the end of the trailer.
Continuity editing has been used throughout this trailer mainly shots fading in and out, this is to create the slow suspense building up to the trailer. I feel this type of editing has been used effectively as further into the trailer the slow transitions stop and fast snappy shots are entered into the frame, this is again reflective on the genre in terms of the film build up, and the suspense leading up to the fast snappy shots.
This trailer contains narrative enigma as this trailer I feel makes audiences question the trailer, in terms of what is happening to the character as she is being possessed, I feel the use of short snappy shots and a slow build up emphasis this narrative enigma as the slow build up appeals to audiences as the focus around the little girl makes audiences question why is she so special, and why is she the main focal point of the trailer. And the end of the trailer makes audience questions what will happen next.
Diegetic and Non Diegetic sound have been used throughout the trailer to created build up and suspense. I feel the non diegetic sound at the start of the trailer contributes to the suspense and the calm era which is created and with good smooth transitional edits this contributes nicely, as the non diegetic sound consists of a calm keyboard tone creating the whole scenario of the trailer relaxing. Throughout the trailer the use of non diegeitc sounds kicks in with screaming and a creepy voice over, this contributes to the genre as being spooky, mysterious and scary as it can makes audiences jump at any within the trailer and the use of action shots makes the trailer again stand out.
The institutions logo which in this case is Lionsgate is shown at the start of the trailer this is to show audiences what institutions distributed this film.
In terms of camera shots and edits, lots of still, high angle, and low angles shots have been used and over the shoulder shots are used in order to establish introduce the surroundings and characters to the audience, as the build up of the trailer is slow. In terms of the edits montage editing has been used as various shots have been taken and are being faded in and out in order to make the scenario calm and cool. Further along the trailer shot reverse shot has been used in order to make the trailer short and snappy which further represents the genre.
Narrative Theory
This trailer follows a linear structure, as there is a clear start to the trailer, as audiences are introduced to the trailer, this trailers also has a middle which follows the introduction of the possessed character, and a end of the trailer which finishes, creating enigma codes as the trailer is a preview of the film, and this is making audiences question the trailer in terms of what is going to happen next.
This trailer fits the theory of Vladimir Propp theory as he proposed that characters through their actions, can be defined through clear roles and functions throughout the film. As throughout this trailer audiences can establish who the Villian, the Hero, The Helper, The father, and the princess. As Propp used some of these categories to tell the roles and functions of the characters. However this trailer also follows Tzveton Todoroz theory, as this trailer starts with a state of equilibrium as the start of the trailer portrays to the audience that the life is normal and the prognosis is happy. However further into the trailer the state of normality is disrupted, further through the trailer it suggests the problem will be getting fixed, and a new equilibrium is made.
Throughout this trailer, with the scenes of the character at the end possessed character suggests to audience Engima, as this trailer teases audiences about the film, and presents a puzzle to the audiences in terms of the character being possessed, and what will happen to her, this is known as part of the Barthes Code. The Claude Levi-Strauss theory has also been implemented within this trailer through the binary opposition as through this trailer is it clear to see what is good and evil within the trailer as the character possessed inside is evil, and the father is good.
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