Promotional Poster
SAW IV
Above is a promotional poster of the horror film Saw IV, as you can see I have labelled the codes and convention used within this poster. A horror film poster realistically is meant to be dark and disturbing in order to attract the core of horror fans.
I feel the main target audience for this movie is between people ages 16-27, and specifically for mostly males. As most females do not like horror films compared to men because most males want to be scared and like seeing blood and guts. However I feel this age range could possibly changes as there is some older actors who are established within the acting world so this could bolster the target audience to maybe 16-34.
Firstly the main attraction of this poster is the key image, as it displays a character trapped on a chair which may connote to audiences some sort of integration or death with the devise on the back of the chair. The characters legs are strapped on the chair connoting danger and unease this could also be telling audiences that this character is some sort of victim with the use of straps around the leg. The image itself portrays allot of audiences such as false imprisonment and that the character is trapped and set up for death. I think that the images portrays a variety of different emotions and feeling towards audiences which is good as the main concept of the horror genre is to make audiences feel uncomfortable and vulnerable. The character within the main image is shown to be wearing black leather boots, which is maybe portraying the character to be a female. However the leather boots could connote sexual desire towards audiences too. The character is wearing a red cloak which is covering most of the characters body. This may suggest to the reader this character may have something to hide or even show with the use of the cloak, the colour of the cloak which is red makes the image stands out and connotes blood with the use of dark red which some audiences associate with blood and death. In addition this image is shown to have a pigs head which again adds to the enigma of this poster just through its main image as audiences now question what sexuality or race is, and questions what has the character done because it could be a mask, as pigs are normally viewed as dirty, and filthy creatures this character may relate to the perception of a pig which may give audiences mixed motions of being uncomfortable and scared. The camera angle used is a medium shot, while the character is placed within a angle in order to only show half of the character towards audiences. This create suspicions and tension which is a good angle to use as it only gives so much of the poster away through using a tiny technique. The main image fits in with the horror genre well as it creates enigma towards audiences making them question the poster and attracts the audiences attention through unusual ways.
I feel the main target audience for this movie is between people ages 16-27, and specifically for mostly males. As most females do not like horror films compared to men because most males want to be scared and like seeing blood and guts. However I feel this age range could possibly changes as there is some older actors who are established within the acting world so this could bolster the target audience to maybe 16-34.
Firstly the main attraction of this poster is the key image, as it displays a character trapped on a chair which may connote to audiences some sort of integration or death with the devise on the back of the chair. The characters legs are strapped on the chair connoting danger and unease this could also be telling audiences that this character is some sort of victim with the use of straps around the leg. The image itself portrays allot of audiences such as false imprisonment and that the character is trapped and set up for death. I think that the images portrays a variety of different emotions and feeling towards audiences which is good as the main concept of the horror genre is to make audiences feel uncomfortable and vulnerable. The character within the main image is shown to be wearing black leather boots, which is maybe portraying the character to be a female. However the leather boots could connote sexual desire towards audiences too. The character is wearing a red cloak which is covering most of the characters body. This may suggest to the reader this character may have something to hide or even show with the use of the cloak, the colour of the cloak which is red makes the image stands out and connotes blood with the use of dark red which some audiences associate with blood and death. In addition this image is shown to have a pigs head which again adds to the enigma of this poster just through its main image as audiences now question what sexuality or race is, and questions what has the character done because it could be a mask, as pigs are normally viewed as dirty, and filthy creatures this character may relate to the perception of a pig which may give audiences mixed motions of being uncomfortable and scared. The camera angle used is a medium shot, while the character is placed within a angle in order to only show half of the character towards audiences. This create suspicions and tension which is a good angle to use as it only gives so much of the poster away through using a tiny technique. The main image fits in with the horror genre well as it creates enigma towards audiences making them question the poster and attracts the audiences attention through unusual ways.
The typography of the poster are typical within horror genres, as firstly different textual fonts have been used within the title. The first font which is used is a blood like font which could portray that part of the film may consist of bloody and violent and gory scenes because red is related to blood and the connotation of blood is death and violence. The second textual font used is "Time New Roman" this technique could be used to enhance the Roman Numerals used within the title to suggest to audiences that this is the latest movie. These textual two different textual fonts have worked very well for the poster and in relation to the genre, as one font clearly represents the genre in terms of productivity and the nature of the film, and the other font used relates to the film in general to communicate to the audience that this is the latest film.
The tag line is placed above the billing block, the text fonts and colour used are white and again are Times New Roman, this could possibly draw the reader in as the tag line acts as a caption towards the key image. Therefore connecting all the features within the poster up, as the tag line states "Its a Trap" in relation to the key image i shows a figure tied to a chair, which possibly could mean integration or death. In addition the background relates to both the tag line and the key image, as scratches are shown over the cover of the page again suggesting to audiences imprisonment and again creates enigma towards who gets trapped, and what happens. In conclusion I feel the whole theme of this poster is great as it creates emotions and shocks towards audiences, and with the use of low key lighting within the poster connotes suspicion and drama. Therefore with the dark colours used such as Black, Grey and white it sets the portrayal of the movie to be dark, gory, and uncomfortable for some audiences.
The billing block is placed below the tag line, the texts fonts are white and in a Superior font to the rest of the poster. However no main actors have been made bold or been altered in order for attention, the text just blends in with the page. This could suggest that the director wants audiences to focus solely on what is going on within the trailer, and to attract audiences for the SAW franchise and not the actors. In addition the release date is placed below the billing block in slightly bigger writing and in red font this is to make this feature stand out, to audiences can be informed of the date of release so that's why effective text and colours have been used to impact audiences to go and watch the film.
Teaser Poster
SAW IV
As you can see this is a teaser poster of the SAW IV film, you can tell from the first glance that this poster does no reveal much as it is here to just to raise awareness of the film that is is coming soon. I feel the producers and directors of the film intended this teaser trailer not to give anything away with the title effects and foreground used. No billing blocks have been used in order to focus the main attention on the title and the foreground to get audiences to focus on the upcoming film and not the stars of the film. I feel the target audience for this film is ages 16-27, and the main gender young males. As horror films mainly attract young males as hey are more likely to interact with the characters in the film, whereas women can interact with characters but they tend to react differently than males. As you can see below 48% of audiences of ages between 18-25 and 24% are ages between 14-17 so I have concluded that the target age group is 16-27.
The title is placed central within the poster. The common effect used within the saw franchise is the iconic title of "SAW" which uses a blood like font in order to make the brand and the film iconic and recognisable. The blood like font could connote to audiences gore and guts which portrays the outline of the film.
The second part of the title is "IV" which covers most of the poster, this possibly is meant to attract audiences to make them notices that there is a 4th film in the franchise. The textual font used for the title is unusual as the denotation is a scalpel and scissors have been used to shown IV in a effective and attractable way to audiences. This feature is perfect for the portrayal of the horror genre as these two hospital instruments connote possible surgical insertions to bodies, and bodies being cut up as these instruments are used for operations. In relation to this the hair and blood and tissues which is attracted to these instruments further implies the portrayal of the film, as it creates narrative enigma towards audiences. In combination with the silver hospital tray which is used as the main foreground, the tray is commonly used to place small body parts and hospital operation instrument. With the combination of the foreground having blood splattered over the tray connotes unease and violence and the scalp and scissors used for the textual fonts. All gives a small insight into what the film maybe about creating a unwarier atmosphere towards audiences and the poster.
Lastly the tag line which states "Its a Trap" ties the whole poster together as it brings into some sort of context of what the film might be about with the features used within the magazine. The tag line could suggest to audiences that some figure or character may be trapped in maybe a room and possibly getting tortured or body parts amputated these are some of the questions that the audiences will ask of the poster furthermore encouraging them to highly anticipate the film.
The second part of the title is "IV" which covers most of the poster, this possibly is meant to attract audiences to make them notices that there is a 4th film in the franchise. The textual font used for the title is unusual as the denotation is a scalpel and scissors have been used to shown IV in a effective and attractable way to audiences. This feature is perfect for the portrayal of the horror genre as these two hospital instruments connote possible surgical insertions to bodies, and bodies being cut up as these instruments are used for operations. In relation to this the hair and blood and tissues which is attracted to these instruments further implies the portrayal of the film, as it creates narrative enigma towards audiences. In combination with the silver hospital tray which is used as the main foreground, the tray is commonly used to place small body parts and hospital operation instrument. With the combination of the foreground having blood splattered over the tray connotes unease and violence and the scalp and scissors used for the textual fonts. All gives a small insight into what the film maybe about creating a unwarier atmosphere towards audiences and the poster.
Lastly the tag line which states "Its a Trap" ties the whole poster together as it brings into some sort of context of what the film might be about with the features used within the magazine. The tag line could suggest to audiences that some figure or character may be trapped in maybe a room and possibly getting tortured or body parts amputated these are some of the questions that the audiences will ask of the poster furthermore encouraging them to highly anticipate the film.
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