Tuesday, 19 June 2012

History of Film Trailers

As times has changed so has the making of film trailers, within this post I will be reviewing trailers starting back to the 1960s firstly with the film "Physco." I will be reviewing the trailer in terms of techniques and features used within the trailer also the length of the trailer too. As the years have gone by trailers have now went shorter and shorter in terms of footage.

Physco 1960         



When reviewing this trailer, firstly I noticed there is no effects or features included in this trailer as this trailer is in black and white and lasts for 6 minutes, as compared to modern trailers they are in colour and last for 2-3 minutes. Also during this trailer it is narrated throughout by the star of the film who is Alfred Hitchcock, who is basically giving a tour around the set of the film while giving borderline information about what happens in the film throughout certain parts of the house. In this era this was a good effect as the narrator is keeping the audience interested as he was a big star in that era. Graphic captions have also been used within this trailer to telling the audience who the tour guide is, and where is he taking the audience on a tour to in this case it was the set of the Physco set. In addition this trailer was the first to air on television as back in the 60s as trailers where really shown before the screening of the movie in the cinema. Lastly during this trailer camera shots have been used such as close up shots, and long shots too of the house and the narrator, also a crane shot has been used near the star of the trailer which introduced the narrator and the set to audiences.

Cinderella 1950



  When reviewing this trailer, I noticed firstly that this trailer only lasted 27 seconds compared to the previous trailer which lasted 6 minutes. As this trailer was released 10 years earlier than the previous one. There are a lot of errors in this trailer firstly through the lack of camera angles, as this trailer only uses long shots and close up shots. There is no movement throughout the trailer which makes the trailer boring. This trailer has used colour as it is a animation and has basic quality, although this trailer is 10 years earlier than the previous one which used black and white trailers where still able to use colour in terms of animation. The lack of information given away from this trailer I feel draws audiences in as audiences will want to see the film as they have only basic knowledge of what the film in tails. Voice overs and graphic captions have been used throughout this trailer to again draw the audience in and provide some information about what the trailer is about and when it is out. Lastly non diegetic sound has been used as well this shows us although this trailer was created in the 50s they still had knowledge of effects and features they could use when creating the trailers. As the non diegetic sound used within this trailer contributes to the footage shown as the audio sound is trumpets giving the impression to the audience that this is a long awaited film.


Platoon 

 

When reviewing this trailer, the trailer only lasted for 2 minutes and 22 seconds. The previous trailers I had reviewed lasted for 6 minutes and the other 33 seconds. I noticed that this trailer has colour and a variety of angles and shots were used during this trailer as from before not many camera angles or shots where used. In addition this trailer used fast snappy shots throughout the trailer connoting to audiences about the war going on within the film. The use of multiple shots throughout the trailer was effective as combined they created a mini montage of the film which gives enough away to the audience to know what the film is about. Non diegetic sound was used through parts of the trailer form the beginning and the end to connote to audiences firstly with the bag pipes used at the start that they are going into battles, as this soundtrack is modernly used when troops are leaving to go to war. Finally a more relaxed and edgy soundtrack was used towards the end used with slow motion shots connoting to audiences about the displeasure of death in the film.

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